Retargeting your website visitors with your ads is no longer just for the big guys. For a fraction of the cost of traditional PPC ads, you can target your website visitors with laser focus using Google Display Ads!
What is Retargeting?
Google Retargeting
Google Retargeting is a powerful marketing tool that allows businesses to reach their target audience through ads on the Google Display Network. By targeting users who have already visited your website or engaged with your brand, you can significantly increase your chances of conversion.
Provo SEO Pros has extensive experience in setting up and managing Google Retargeting campaigns. Our team will work with you to understand your target audience and create ads that are relevant and engaging. We also offer ongoing optimization and reporting to ensure that your campaigns are performing at their best.
Contact us today to learn more about how we can help you reach your marketing goals with Google Retargeting.
2 Types of Ad Campaigns
There are 2 types of ad campaigns, traditional PPC and Retargeting.
PPC Ad Campaigns
PPC ad campaigns are your more traditional ad campaigns. These types of ad campaigns bring cold prospects to your website. These types of prospects have not typically visited your website before. With these types of ads you pay when the prospect clicks on your link.
Retargeting Ad Campaigns
Retargeting ad campaigns take advantage of the fact that the prospect has ALREADY visited your site and is familiar with your brand. By attaching a small bit of HTML code (a retargeting pixel) to the prospect, your ad will “follow” that prospect wherever they browse on the internet.
Where Does A Retargeting Ad Appear For A Prospect?
Because the retargeting pixel is attached to the prospect, your ads will appear EVERYWHERE they go! That means, that after they leave your site, the prospect could be browsing just about anywhere on the internet. The could be visiting Amazon, ESPN, Huffington Post, or even popular apps on their phones, and your ad will appear!
How Long Will My Ad Follow The Prospect?
Your ad will follow the prospect for up to 3 months! This means that for every visitor to your website you can have your add viewed by them 100+ times!