Utah Digital Marketing Agency In 2020 | Why Do Small Businesses Need It? Here Are 8 Reasons Why

Let’s begin with this statistic, which should be sufficient to convince any owner of a small business to invest in digital marketing. RetailDive reports that 87% of buyers begin searching online for products. Eighty-seven. This is a huge market that you shouldn’t be missing and the main reason to invest in digital marketing. Here are seven more, along with some tips and tricks on how to make it happen.

1. Small businesses can use digital marketing to build long-lasting customer relationships

Keap surveyed 1,190 small businesses in the US and found that retention and re-engaging customers was their number three challenge for 2019. You can be sure that they are all online, and use the internet every day. Therefore, digital marketing will only increase in 2020.

It is much easier to lose customers today than 20 years ago. More than half a million businesses are starting every month in America. Digital marketing can be a great tool to retain customers and drive your competitors away if you are well-informed about your market and product.

Unlike many other in-store shopping experiences, digital marketing goes beyond the point of sale. Unlike ensuring that a consumer purchases from the company and becomes a brand advocate, digital marketing goes much farther than that.

There are certain techniques that digital marketing may be used to enhance the standard methods of retaining consumers.

Instead of relying on word of mouth, digital testimonials are superior to “word of mouth.” You should include these testimonials on your site and utilize them in social media marketing.

Instead of sending out personalized follow-up emails manually, automate the process. It’s possible to reach a larger number of people for less money while still delivering the appropriate email at the proper time to the individual.

After a customer has left your store or purchased an item online, you may use social media to connect with them. This will help to keep your product in their thoughts and encourage them to return the next time they are in your store.

To entice them to “try this other product,” which complements the one they’ve already purchased, you may utilize retargeting and marketing.

2. So you can serve your customers profitably, it’s important to learn about their needs.

Small companies face another issue: collecting and converting leads. A small company must first figure out what its clients want to satisfy those needs.

Small businesses can use digital marketing to better understand their customers’ purchasing habits and preferences to target them. It’s critical to conduct thorough market research before making a decision.

Small businesses that are wise don’t take anything for granted. Customers are found and discovered using digital technologies.

Use digital tools like SurveyMonkey, Google Analytics, Google Search Console, and SEMRush to discover your ideal customer’s interests and what motivates them. Then you may use warmth and personalized content to convert them into paying customers. You can also utilize social media to figure out what your consumers enjoy and which postings they respond to.

A successful small business understands its clients. It knows their behavior, what they like and don’t like, where they hang out, and how to communicate with them respectfully.

3. You can reach new markets using digital marketing

It is cost-effective to acquire new consumers through digital media. Through researching the worldwide competition, you may discover new markets. Your business can develop a strategy that is suited to compete against them after you know how they are performing in their digital marketing.

A website may be your company’s main way to connect with new customers, but it may not be utilizing all of the site’s capabilities. You must also use an effective search engine optimization (SEO) strategy to reach new markets.

After doing your study, you’ll be able to develop one or more customer personas. Through the use of these personas, you will be able to tailor marketing efforts and eventually convert potential consumers into purchasers.

4. Multichannel digital marketing is a great way to increase conversions

Potential consumers may be found all over the internet.

Imagine this: In the United States, 41 percent of consumers look for Amazon and then buy on Amazon. Small business SEO is still important, with 28% of consumers turning to Google first.

42% of the world’s population, or 3.2 billion people, use social media (Emersys 2019).

Facebook, Instagram, and Twitter are the most popular social networking sites. Reddit is quite popular as well as LinkedIn. B2B social media lead sources on LinkedIn account for 80% of all leads.

With an average of 2 hours 22 minutes per day on social media platforms, these folks spend 80% of their time on their phones.

54% of customers utilize internet search to do their product research.

Social media marketing, according to nearly 70% of marketers, is somewhat useful for their firms.

In 2019, 83% of marketers used video marketing and 87% said that it is yielding a “good return on investment.”

A delay of just ten minutes in customer service can reduce the chance of a sale by up to 80%. Chatbots are an excellent way to increase your client care digitally.

Small businesses may utilize email marketing, Facebook, and Google Advertisements to contact their consumers and encourage them to purchase their products. The same thing is referred to as social media marketing, SEO, and a variety of other phrases. So on and so forth. A small firm may use many different digital channels to achieve its objectives.

Some consumers like personalized email marketing more than others. Others prefer blogs with targeted advertising and receive enough Online returns from the advertiser to purchase customers.

Customers may be engaged online using a variety of channels through digital marketing.

5. Small companies can compete against larger competitors and even beat them in the digital world.

Small companies may use digital marketing without having to invest in a lot of tools or a huge budget. While certain equipment may be required, many factors are dependent on the expertise and understanding of their owners. Digital marketing is an excellent method to get to know your customers and their products better.

Even with a large marketing budget, digital marketing has the benefit of being creative and inventive.

It’s a simple fact. Even if you’re a small firm, your campaign might be more effective than video production on occasion. What’s an example? A tiny Welsh hardware shop produced a viral Christmas commercial. The owner shot it and the most recent one features his son. On YouTube, the film has received over 2 million views. Many consumers remarked, “I want to purchase from this company after seeing the advertisement”.

6. Traditional marketing costs are more expensive than digital marketing.

A billboard, television, or radio ad campaign may be beyond the budget of a small business. Many still can communicate and interact with their target consumers through digital marketing.

Traditional marketing techniques are more expensive than digital marketing.

Consider email marketing and social media marketing. Email asked for a $1 investment to earn back $38 in 2015. Email marketing had a 2018 average cost per lead (CPL), of $53. This is only behind online retargeting (31). It’s easy to see why this is so popular: it can be used for events/tradeshows (811) or TV/radio ads (611), and it will work.

Going forward, free organic search continues to dominate web traffic over traffic generated by paid ads. For example, let’s say you claim and optimize a Google My Business Profile for free. That’ll:

• Local SEO Search visibility – Increase your SEO
• If you’re a local business owner, increase foot traffic.
• GMB positive reviews can help boost a company’s online reputation without any cost

Yes, it’s completely free. All you have to do is connect to the internet and acquire a smartphone or computer.

On the other hand, Facebook advertising is riskier since it’s easy to forget how much money you’ve spent. You may start with $1 per day and work your way up from there.

7. You can measure your ROI with digital marketing

Traditional sorts of marketing, such as television commercials, require significant amounts of money to test and analyze. However, digital marketing, unlike traditional methods of marketing, is targeted and offers reliable means for determining what works and what doesn’t.

This implies that a small firm may spend little on internet marketing and still see results.

Are you having difficulties connecting digital marketing spending with income? Many small firms, according to TrackMaven, were experiencing such difficulties.

Create a landing page for each campaign. This page should be able to attract inbound traffic from campaigns that match your preferences.

You may even track the number of individuals who visit your landing page using Google Analytics. All return on investment metrics, including bounce rates and page interactions, are recorded by Google Analytics.

A/B testing is a method for experimentally determining which online marketing tactics, content, call to action, page layouts, or other elements are most successful. This is based on real-world customer experiences.

Analyzing various aspects of your target audience’s preferences and behaviors is the best approach to narrow down exactly who you’re looking for. To improve conversions, consider reducing the length of your landing pages. There are two alternatives: whether adding more call-to-action buttons above the fold can boost conversions.

8. Your competition is using internet marketing to propel ahead.

According to a recent survey, half of all respondents intended to use internet marketing methods to improve their business. Many people are already doing so. Your rivals have probably done the same thing.

What digital marketing approach are they employing to ensure their success? Examine their websites and social media profiles. Is the company’s website updated frequently? Are Instagram and Facebook photos or updates being shared by them? You may view your rivals’ advertising on Facebook. To see their advertising library, visit the page information.

To see if your competition’s brand name comes up in a Google search, conduct one. To discover which websites link to your rivals, use Ahrefs site inspector. SimilarWeb is another tool that may tell you whether paid search advertising is used on the website. Learn more about advertising tools and tracking possibilities here.

It’s critical to keep track of everything: the number of followers you have on social media, as well as the keywords they use. This information may be utilized in a variety of digital marketing initiatives, including SEO, sponsored searches, social media advertising, and content production. While there are several tools and templates accessible for competitor research, Excel spreadsheets will usually suffice.

A digital marketing agency can be extremely beneficial for small businesses. It can help them get more customers and connect with their target market. The agency can assist with online reputation management, Facebook advertising, ROI measurement, landing page design, and A/B testing. Additionally, it is important to keep track of one’s competition and use this information to improve one’s digital marketing.